Categories: Retailer Stocks

Wickes Share Price 2025-2030: Long Term Forecast

Wickes Group PLC is one of the UK’s biggest home improvement and garden retail brands with a huge range of home and DIY products and services. As a well established player in a hot sector Wickes is set to grow as consumers continue to spend on home improvement. But the share price has been all over the place recently so what’s the future looking like for Wickes? We will also delve into the financial performance of Wickes to understand its potential trajectory.

In this article we’ll look at the Wickes share price forecast 2025-2030 and the factors that will influence it, from market trends to competitive position.

Wickes Group PLC

  • Stock Code: WIX (London Stock Exchange)
  • Sector: Home Improvement, Retail
  • Market Position: Strong presence in the UK with competitive pricing, extensive products and high brand recognition.
  • Revenue Drivers: DIY products, home improvement services, gardening equipment, and trade customers.

Since listing on the London Stock Exchange (LSE) in 2021 as a standalone company after being spun out of Travis Perkins Wickes has been looking to cement its position as a home improvement giant in the UK. The company has seen consistent revenue from high consumer demand and good pricing. The company has consistently achieved revenue growth due to high consumer demand and competitive pricing. But macroeconomic factors like inflation and changing consumer behaviour have hit the short term share price. Since its listing, Wickes has experienced various trading dynamics that reflect its market position and investor sentiment.

Overview of Wickes Group PLC

Wickes Group PLC is a leading home improvement retailer in the United Kingdom, operating a network of over 229 stores across the country. The company’s principal activity is the operation of retail home improvement stores, catering to three main customer segments: Local Trade, Design & Installation, and DIY retail. Wickes Group PLC also operates through its digital channels, including its website, TradePro mobile app for trade members, and Wickes DIY app, allowing customers to research and order products, arrange virtual and in-person design consultations, and organize convenient home delivery or click-and-collect. This multi-channel approach ensures that Wickes Group PLC meets the diverse needs of its customers, from professional tradespeople to DIY enthusiasts, enhancing its market reach and customer satisfaction.

Market

By 2025 the UK home improvement market will still be strong driven by demand for home refurbishments and renovations. The economic outlook for the UK will also play a crucial role in shaping the home improvement market. The COVID pandemic led to an increase in DIY projects, and while growth may slow, the desire for comfortable, multi-functional homes will continue, making Wickes an attractive option for those investing in the home improvement sector. For Wickes this is good news as they have a huge range of products from garden supplies to home renovation services.

  • Share Price Range: £2.20 – £2.80
  • Forecast Summary: Analysts expect Wickes share price to grow modestly by 2025 as the home improvement sector remains strong. If Wickes gets its digital presence and customer service right the share price should reflect this.

2025 Growth Drivers

  1. Omnichannel Growth: Expanding online platforms can drive revenue as consumers increasingly shop online for convenience. Wickes has already invested in e-commerce and more focus on digital will help.
  2. Operational Efficiency: Improvements in supply chain and cost management can drive margin growth which will boost investor confidence and share price. These improvements are expected to positively impact profit margins, making the company more attractive to investors.
  3. Market Demand for Home Services: Growing demand for home improvement services from kitchen refurbishments to bathroom installations will drive revenue.

Stock Market Performance

Wickes Group PLC has experienced a rollercoaster ride in trading on the stock market over the past few years. The stock price has seen a significant decline of 40.89%, dropping from 263.9p to 156p. However, there’s a silver lining as the shares have shown a promising 13.1% increase over the past 12 months, indicating a potential recovery on the horizon. Currently, Wickes Group PLC boasts a market capitalization of £378 million and an enterprise value of £937 million. This recovery and the company’s solid market cap suggest that Wickes Group is gradually regaining investor confidence. This recovery is expected to enhance shareholder value over the long term.

Short-Term Forecast (2025-2026)

Based on current market trends and the company’s performance, Wickes Group PLC is poised to continue its growth momentum in the short term. The retail division, particularly the TradePro discount service, is expected to be a significant growth driver. This service has seen a notable increase in active members and sales, indicating strong demand from trade customers. The company’s financial health will be a key factor in sustaining this growth momentum.

The design and installation division, despite facing challenges, is anticipated to recover as the market for larger ticket purchases improves. This recovery will be crucial for boosting overall revenue and profitability.

In terms of specific numbers, Wickes Group PLC is projected to achieve a revenue growth of around 5-7% in 2025, primarily driven by its retail division. Profit margins are expected to remain stable, with a slight increase in operating margins due to ongoing cost-saving initiatives. The company’s shares are forecasted to trade in the range of 170-200 pence over the next 12-18 months, representing a potential upside of approximately 10-20% from the current price.

Long-Term Forecast (2027-2030)

Based on current market trends and the company’s performance, Wickes Group PLC is expected to continue its growth trajectory in the long term. The company’s focus on its TradePro discount service, which has experienced significant growth in active members and sales, is expected to drive retail sales and revenue. Additionally, the company’s investment in its digital channels and online presence is expected to enhance customer experience and increase sales.

In the next three years, Wickes Group PLC is expected to:

  • Increase its market share in the home improvement retail market
  • Expand its store network and improve its online presence
  • Enhance its product offerings and services to cater to changing customer needs
  • Continue to invest in its TradePro discount service and digital channels

These strategic initiatives will position Wickes Group PLC to capitalize on market opportunities and drive sustained growth, making it a strong contender in the home improvement sector.

Wickes Share Price 2026-2028

Medium Term

From 2026 to 2028 Wickes will grow moderately as it consolidates its market position and gets its operations right. Efficiency, new product lines and brand loyalty will drive share price growth but competition from other retailers and economic headwinds will be a challenge. Navigating the competitive landscape will be essential for Wickes to maintain its market position.

  • Share Price Range: £2.80 – £3.50
  • Forecast Summary: In this period Wickes growth will be driven by good cost management and being able to attract a loyal customer base with its range of affordable products. Analysts believe the company’s customer focused strategy and enhanced e-commerce platform will drive revenue growth.

Challenges for Wickes 2026-2028

  1. Rising Operating Costs: Raw material and supply chain costs will rise unless Wickes can offset these costs through efficiency gains or price increases. These operational challenges will require strategic planning and efficient execution.
  2. Competition: With B&Q, Homebase and online marketplaces Wickes will need to differentiate itself with a unique value proposition, particularly on customer service and specialisms.
  3. Macroeconomic Factors: Economic downturns or changes in consumer behaviour will impact home improvement spend and slow growth.

Market Trends and Competitor Analysis

The home improvement retail market in the United Kingdom is highly competitive, with several major players competing for market share. Wickes Group PLC faces competition from other home improvement retailers, such as Travis Perkins, as well as online retailers and DIY stores.

However, Wickes Group PLC has a strong brand presence and a loyal customer base, which is expected to help the company maintain its market share. The company’s focus on its TradePro discount service and digital channels is also expected to help it differentiate itself from competitors and attract new customers. By leveraging its strengths and continuously innovating, Wickes Group PLC aims to stay ahead in the competitive landscape and secure its position as a leading home improvement retailer.

Technical Analysis

A closer look at the technical analysis of Wickes Group PLC’s stock reveals a mixed but cautiously optimistic trend. The 50-day moving average stands at 159.564, while the 200-day moving average is slightly lower at 152.673, indicating a subtle upward momentum. The stock’s beta value of 0.802 suggests that it is less volatile compared to the overall market, which can be appealing to risk-averse investors. The 52-week high of 174.1397 and the 52-week low of 122.3274 highlight the significant price fluctuations the stock has experienced, offering both opportunities and risks for traders and investors alike. A well-thought-out investment strategy will be crucial for navigating these market conditions.

Wickes Share Price 2030

Long Term

By 2030 Wickes will have a stronger position as the go to brand in the UK home improvement market. By this time any investments in e-commerce, sustainability and customer experience will have matured and the company will be able to benefit from brand loyalty and operational efficiency. These strategic initiatives will be crucial for long-term success.

  • Share Price Range: £3.50 – £4.50
  • Forecast Summary: With steady growth Wickes share price will reach new highs by 2030 if it continues to invest in digital growth and customer engagement. Expanding into new product categories such as smart home technologies or eco-home solutions will provide additional revenue streams.

2030 Factors

  1. Sustainability: As consumers become more eco aware Wickes’ sustainability initiatives will attract new customers and retain existing ones. Expanding product lines to include eco products and tools will drive long term growth.
  2. Home Improvement Innovation: As the home improvement sector evolves Wickes will look to innovate in product offerings. For example smart home products and automation will appeal to tech savvy customers and drive revenue.
  3. Customer Experience and Retention: Good customer service, affordable prices and a seamless shopping experience will be key to attracting and retaining customers. Effective customer retention strategies will be essential for sustained growth.

Investment Analysis

For those seeking income-generating investments, Wickes Group PLC presents an attractive proposition. The company offers a forecast yield of 7.01%, coupled with a modest price-to-earnings ratio of 10.29 times trailing earnings. The dividend payout ratio stands at 0.8934, indicating a relatively high payout, which can be appealing to income-focused investors. With a forward annual dividend rate of 0.11 and a forward annual dividend yield of 0.0739, Wickes Group PLC demonstrates its commitment to returning value to shareholders, making it a compelling option for those looking to invest in the home improvement sector.

Growth Potential and Risks

Wickes Group PLC holds strong growth potential, largely due to its focus on the thriving home improvement market in the UK. The retail division, especially the TradePro discount service, is well-positioned to capitalize on this trend. Additionally, the company’s robust digital channels, including its website and mobile apps, provide a solid platform for future growth.

However, investing in Wickes Group PLC is not without risks. The company operates in a highly competitive market, with other home improvement retailers like Travis Perkins vying for market share. The design and installation division is particularly vulnerable to the volatility associated with larger ticket purchases. Moreover, the company’s shares are subject to market fluctuations, which can impact investor sentiment and stock performance.

Investors should be mindful of these risks and consider their own risk tolerance when investing in Wickes Group PLC. While the company has a promising outlook, market dynamics and competitive pressures could pose challenges.

Financials and Recent News

Dividend Policy and Shareholder Returns

Wickes has been shareholder friendly with regular dividends. For long term investors a consistent dividend will make the stock more attractive. If the company’s finances remain strong and earnings grow the dividend yield will increase and it will be an income stock. Investors should also be aware of the Ex Dividend Date, which indicates when they must own the stock to receive the next dividend payment.

Revenue and Margins

In recent results Wickes has reported steady revenue growth driven by DIY and home services demand. Cost management will be key to maintaining profit margins as it faces rising operating costs.


Sustainability and ESG Factors

Wickes Group PLC is committed to sustainability and reducing its environmental impact. The company has implemented several initiatives to reduce its carbon footprint, including energy-efficient lighting and heating systems in its stores, and a recycling program for waste materials.

The company also prioritizes social responsibility and community engagement, with initiatives such as supporting local charities and community projects. Wickes Group PLC is committed to ensuring that its business practices are ethical and responsible, and that it operates in a way that is respectful of its customers, employees, and the environment. These efforts not only contribute to a better planet but also enhance the company’s reputation and appeal to environmentally conscious consumers.

Why is Wickes Share Price Down?

Wickes has plenty of growth but the share price is down for several reasons:

  1. Economic Uncertainty: Inflation, interest rates and economic uncertainty has caused consumer spending to be volatile and home improvement stocks to fall. Market volatility has also played a significant role in the recent share price decline.
  2. Supply Chain Issues: Supply chain problems in retail have increased costs and impacted margins and investor sentiment.
  3. More Competition: Competition from traditional and online retailers has hit market share and investor confidence.

These will stabilise as Wickes adjusts to the changing market and implements strategies to mitigate the risks.

Is Wickes a Buy?

Wickes is an interesting long term play for investors in the UK home improvement sector. With a solid business model and established brand Wickes has the fundamentals. For income seekers Wickes’ dividend policy is attractive and for growth Wickes’ digital and sustainability initiatives will provide capital growth. The investment potential of Wickes is significant, but it comes with its own set of risks.

But investors should be aware of the risks including economic factors that will impact consumer spending in retail and home improvement.

Five-Year Projections

Looking ahead, Wickes Group PLC is poised for moderate growth over the next five years, driven by its strong market position and ongoing investments in digital and operational efficiencies. The company is expected to achieve a revenue growth rate of 5-7% per annum, which will likely translate into a corresponding increase in earnings per share. By 2029, Wickes Group PLC’s market capitalization is projected to reach £500 million, with an enterprise value of £1.2 billion. The stock price is forecasted to climb to 258.302 GBX, representing a potential return of 75.48% over the next five years. These projections underscore the company’s potential for long-term growth and value creation for investors. These financial projections highlight the company’s potential for long-term value creation.

1. What is Wickes share price forecast for 2025?

£2.20 – £2.80 Wickes share price will be in 2025 as demand is steady in the home improvement market and cost management is effective.

Analyst predictions indicate a steady growth trajectory for Wickes.

2. Why is Wickes share price down?

Economic uncertainty, more competition and supply chain issues have caused the recent share price volatility. But these will stabilise as Wickes adjusts to the market.

Economic factors will continue to influence the share price in the near term.

3. Does Wickes pay dividends?

  • Yes Wickes has a regular dividend policy so is attractive to income investors.

4. What are the long term growth drivers for Wickes?

Digital expansion, sustainability initiatives and product innovation. Home improvement and DIY demand will also drive growth. Digital transformation will be a key driver of long-term growth.

5. Is Wickes a buy for long term growth?

  • Wickes has growth potential especially for home improvement sector investors. But investors should be aware of the risks including economic volatility and more competition.

Summary: Wickes Long Term in Home Improvement

Wickes Group PLC will benefit from home improvement demand as consumers focus on home comfort and functionality. With a broad product range, established brand and evolving e-commerce strategy Wickes has long term growth. But investors should be aware of the market volatility and challenges when looking at Wickes as a long term investment. By keeping customer experience, operational efficiency and product innovation at the forefront Wickes could be £2.80 by 2025 and £3.50 by 2030. Effective strategic planning will be crucial for navigating market volatility and achieving long-term growth.

Conclusion

In conclusion, Wickes Group PLC is a well-positioned company with significant growth potential, driven by its focus on the home improvement market. The retail division, particularly the TradePro discount service, is expected to be a key growth driver, while the company’s digital channels offer a strong platform for expansion.

However, investors should be aware of the risks associated with investing in Wickes Group PLC, including competition and market fluctuations. It is crucial for investors to conduct their own research and consider their risk tolerance before making any investment decisions. Overall, Wickes Group PLC presents a compelling investment opportunity for those looking to invest in the home improvement sector, with a balanced approach to growth and risk management.

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